In 2020, PUMA signed Wizkid as their brand ambassador for $1 million per year. When their deal expired, Wizkid asked for $10 million to renew the contract—the same amount PUMA was paying Rihanna and Neymar.
PUMA refused to continue the deal, claiming that Wizkid’s influence did not justify the $10 million, based on the sales of his collection.
A few days ago, PUMA went ahead and signed Davido, offering him the $10 million that Wizkid had demanded, which left Wizkid furious.
It’s also alleged that UBA has ended their $3 million deal with Wizkid, which had been in place since 2020 and has approached Davido to become their new brand ambassador.
A few months ago, Wizkid met with UBA’s chairman, Tony Elumelu, hoping to conclude, but his friend couldn’t help him secure a continuation of the deal.
This is what led to Wizkid lashing out at Davido online, accusing him of going behind his back to negotiate his deals.
